Before I spill the beans, I’d like to make one thing very clear: to read digital books, you don’t have to own a Kindle or any of those special e-reader things. You can read them on your computer, tablet or smartphone. Amazon, for example, allows you to download free apps to read Kindle books on just about every gadget going: you can view the full list of devices and downloads here. Similarly, eBooks from Sainsburys can be read across pretty much every device with the notable exception of Kindles. You can access the free app downloads here.
Now, where were we? Ah, yes. Amazon and Sainsburys…
Ever since Amazon’s eBook sales overtook its print book sales, publishers have started to take the humble digital tome more seriously. Now the burst of new enthusiasm has spread to book retailers, too. Waterstones is now selling Kindle readers. Earlier this year Sainsburys bought a 64% stake in Anobii, which has more than 60,000 eBooks for sale.
Sainsburys has decided to make a splash entry into the eBook market by launching a cutprice eBook promotion throughout October 2013. It is offering a wide range of popular and hothothot fiction titles for just 99p. Some of the titles are to be priced at 99p throughout the month, but there are also daily flash sales, all of which feature “frontlist” books at this bargain price.
Now Amazon is getting in on the act. As of this week, it is price-matching the Sainsburys bargains.
So what does this mean for you, the humble reader?
In short, you can get some highly-rated read for just a fraction of the paperback price. Think of a current bestseller and there is a good chance that you can purchase the title for just 99p from Sainsburys eBooks or Amazon’s Kindle Store.
Here are just some of the titles currently on offer:
A note: these book covers are all taken from the Sainsburys 99p page. At the time of writing, Amazon UK doesn’t seem to have a section dedicated to 99p books – not one that I can find, anyway. So I suggest that if you are a Kindle user, you select your book on the Sainsburys site and then search for the same title via the Amazon Kindle books homepage.
P.S. If you want to go one better, it is worth noting that Kindle users can get the popular classics – and many other titles besides – for free. You can find them here.
Image credit: The Library of the United Nations.