Extreme Couponing is an American show, which follows a selection of coupon queens as they go about their supermarket shopping. I suspect that at this point, if you are a UK reader you are scratching your head and wondering how on earth this dull-sounding series ever got commissioned.

Well, this clip should provide a clue…

Here in the UK, the art of “couponing” amounts to snipping the occasional voucher out of Family Circle magazine for 10p off your next box of Rice Krispies. In the USA, it’s a different mindset. When we lived in the USA, my first inkling of this was when we walked into Safeway and were confused to find that every item on the shelves had two prices: one “full price” and one slightly cheaper price for “Safeway club members”. Can you imagine if UK Safeway (now Morrisons) tried that? There would be blood in the aisles.

There are a lot more coupons in the USA. There are special coupon clubs, subscription-only coupon websites and, in effect, a shoppers’ subculture dedicated to collecting as many coupons as possible and paying as little for groceries as possible. It requires a lot of time and effort, but play your coupons right and you can pay next to nothing. It helps that the coupons can offer relatively generous discounts and, in many cases, stores will match the coupons printed by their competitors.

This lady has a basement that resembles a mini-mart.

So does this man. I did wonder if he had a hoarding problem – who needs 1,500 sticks of deodorant? – but according to the YouTube comments he gives a lot away to food banks.

I don’t think that I could ever be an Extreme Couponer: pokey UK houses just don’t have the storage capacity for all that stuff, and the booty seems to include a lot of junk food and boxes of stuff that we would never use up. Extreme Couponing is a gripping watch, but I still haven’t worked out if I love it, or if it’s just plain scary.

I mean, I admire this lady’s organisational skills, but I fear for her marriage…

Image credit: dmdonahoo.

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